"The books that I have written in an attempt to give readers 'what they want' have done relatively poorly.
"The books I’ve done with little or no regard for market considerations and popular appetites have had the greatest critical and commercial success. I do best when I write my book, not someone else’s."
~ Lawrence Block, Spider, Spin Me a Web: A Handbook for Fiction Writers
Whose book are you writing?
Remember, what the market is looking for today may not be what it will be looking for when your book or story is done. But what your heart calls for you to write in this moment may be just what others’ hearts will cry out to read in two months, six months or a year.
Write your story today, and let the market take care of itself.
Photo from Lawrence Block's web site