Wednesday, March 11, 2009

The Real Word About Word-of-Mouth

A Guest Post by John Kremer

New York Times bestselling novelist Brad Meltzer tells a story about how he found out which Barnes & Noble outlet sells the most copies of his thrillers.

When a B&N national sales representative asked the author to guess which store in the chain sold the greatest number of his books, Brad first guessed Washington, D.C., since most of his novels are political thrillers. Not so, said the rep.

Brad then guessed New York City. Again, a no.

Turns out, Brad was never going to guess the real answer.

Why? Because the B&N store with the top Meltzer sales is located in a small town in Florida, just down the street from the furniture store where Brad’s mother works.

When it comes to word-of-mouth, there's nothing like a writer's mother!

Book marketing expert John Kremer is the author of many books including 1001 Ways to Market Your Books

Photo of Brad Meltzer from

1 comment:

John Kremer said...

Thanks for making me a guest poster. Although I did like my phrasing better :))

This was the easiest guest post I've ever done. Wish all guest posts were this easy.